To consult is to advise.

With 25 years of leadership working with high profile clients from mid-range to Forbes Fortune 500 companies, I have become a “Jane” of all trades and master of more than I ever expected. Those years of experience bring with it first-hand trial and error training and knowledge that provides the perspective needed to advise on a multitude of business topics.

Hemp Is The New Cool has been structured to be open-minded and flexible for clients while providing a broad range of experience, services, and support to those with businesses in the Cannabis industry.

Together, we will collaborate and identify new ideas or solutions to bring your company’s ideas to fruition.

    • GETTING TO KNOW YOUR COMPANY | BRAND

    • THE BREAKDOWN | WHAT DO YOU NEED?

    • PROVIDE FAIR + THOROUGH QUOTE

    • IDEATION | BRAINSTORMING

    • PLAN OF ATTACK | ACTION STEPS

    • REVIEWING YOUR BUDGET | COST ANALYSIS

    • EXECUTION | IMPLEMENTATION

    • CHECK INS | MONITORING

    • PROGRESS REPORT | THE CHECK LIST

    • REVIEW | REVISIT

    • THE WRAP UP | RETAINER | NEXT STEPS

As a veteran producer I bring to my clients a wide range of experience that can accomplish any type of complex project with budgets from moderate up to the multi-million dollar level.

After successfully leading hundreds of projects my talent is research, negotiation, and design of an execution plan with realistic accuracy, cost it out, engage the best team to do their best job (averaging 60+ size or small target size), track dollars during execution and then keep all aspects on track until project completion. The wide range of industry types and vendors I’ve worked with in doing this is incredibly diverse.

I am passionate about my clients’ goals. They are the driving force behind my make it happen attitude and dedicated work ethic!

I will never promise something I cannot deliver with the highest standards.

After collaborating with you and outlining the scope of your company’s goal or project, I will take complete ownership of a project off your plate using my leadership, financial and organizational skills and supervise the necessary workflow to guide your project to a smooth completion.

    • PROJECT REVIEW

    • DEFINE SCOPE OF PROJECT

    • PROVIDE FAIR + THOROUGH QUOTE

    • TIMELINE | PLAN OUTLINE

    • BUDGETING | REVISIONS

    • ASSEMBLING THE TEAM

    • LEADERSHIP | OVERSIGHT

    • FINANCIAL TRACKING

    • TROUBLE SHOOTING | PROBLEM PREVENTION

    • PIVOTS | CHANGES IN COURSE

    • MID PROJECT REVIEW | TEAM ACCOUNTABILITY

    • THE FINAL STRETCH | STAYING THE COURSE

    • FULL PROJECT REVIEW | APPROVALS

    • BUDGET RECONCILLIATION | TEAM + VENDOR PAYMENTS

    • THAT’S A WRAP | CONGRATULATIONS!

Marketing these days is a more complex process than ever.

Product quality is the ultimate key to a brand’s success. But if consumers don’t know how amazing your product is, then sales will suffer.

I have had the privilege of working with iconic brands on their marketing and advertising campaigns for 25 years.

By now, I know the marketing landscape, I know the players, I know what service quality you should expect from hires, and I know what bad advertising looks like.

My assignment is to help you navigate all the choices and be YOUR companies’ advocate through the whole process. Then we’ll develop the best marketing plan your budget can afford and bring talented people/team to the table to make it all happen.

Can take the “day to day” communication, oversight and follow up that is required off your plate. I want you to feel confident you got the most for your budget at the highest quality.

I look forward to hearing about your brand!

    • GETTING TO KNOW YOUR CONCEPT | BRAND

    • DATA BASED STRATEGY I HIRE & OVERSIGHT

    • WHO + WHAT + WHERE | MARKETING OUTLETS

        • SOCIAL MEDIA

        • ONLINE

        • PRINTED ASSETS

          • VIDEO

          • BRANDED CONTENT

          • BRAND PARTNERSHIPS

          • IN-STORE PROMO AND POS MATERIALS

          • LIVE PROMO EVENTS/TRADE SHOWS

          • PR

    • CREATIVE BRAINSTORMING | CONCEPT DESIGN

    • PROVIDE FAIR + THOROUGH QUOTE

    • BUDGET | COST OUTLINE

    • PLAN OF ATTACK | ACTION STEPS

    • EXECUTION | IMPLEMENTATION

    • HITTING THE DEADLINES | COMMUNICATION

    • FINANCIAL TRACKING

    • TICK THE BOXES | WHAT IS WORKING OR NOT

    • THE WRAP UP | PREPARE YOU FOR NEXT STEPS

Is it time for your brand’s close-up?

“Media” “content” – print or video – is an actual element that needs to be “made/created” and is a part of every marketing plan.

Many brands have cut corners in this crucial step and paid a heavy price by getting it wrong.

Whether it’s creating a concept they couldn’t afford or hiring a cheap video crew who didn’t have the experience to deliver a professional campaign.

As the saying goes, “There’s only one chance to make a first impression.”

I am a Producer of media and advertising video/print material who clients and agencies hire to do this in-house for them. My list of satisfied clients ranges from smaller up n coming brands to Fortune 500 brands like Nike, Verizon & Porsche and others.

My assignment is to line up the right creative team and shooting crew to get it done on concept, on time, and on budget. You can feel confident you got the most for your money at the highest quality.

     •  CLARIFYING CREATIVE GOALS I MARKETING NEEDS

     •  RUNNING THE NUMBERS | MEDIA COST ESTIMATING

     •  CONCEPTING + CREATIVE DECK PREPARATION

     •  BUDGETING | REVISIONS

     •  SCHEDULING | OUTLINING THE PRODUCTION

     •  ASSEMBLING THE TEAM | MEDIA CREW + VENDORS

     •  PRODUCER LEADERSHIP | FINANCIAL TRACKING

     •  LOCATIONS | STUDIOS | TALENT | ART DIRECTION

     •  PIVOTS | CHANGES IN COURSE | PROBLEM PREVENTION

     •  FINAL PLAN | LOCK IT ALL IN

     •  PHYSICAL PRODUCTION | EXECUTING “THE SHOOT”

     •  POST PRODUCTION | REVISIONS | APPROVALS

     •  “LOCK” MEDIA ASSETS | CLIENT DELIVERY

     •  BUDGET ACCOUNTING RECONCILIATION | VENDOR PAYOUTS

     •  THAT’S A WRAP | CONGRATULATIONS!

Let’s get down to business operations.

Every business, whether small or large needs an efficient structure in place to operate smoothly and successfully. Often new businesses kick off due to a demand, an unexpected opportunity, investment capital availability. The next thing you know, you are in business.

Is your business operating at its best and optimal potential?

Crunching the data, reviewing the flow of staffing and operations requires an experienced eye toward efficiencies. Often a new or small business cannot afford to staff up in a manner to have a department or even one employee who monitors the business optimization on a regular basis.

The bullet points below are a reminder of how valuable it is to get a professional to review your company to ensure every minute and every dollar are being used efficiently.

Being freelance for most of my career has given me firsthand experience working INSIDE approximately 200 different companies. I have seen what works, what doesn’t and why.

What I offer is a creative problem-solving mindset based on a broad business experience perspective. I will collaborate, analyze and help you implement more financially efficient ideas.

     •  GETTING TO KNOW YOUR BUSINESS | BRAND

     •  OFFICE | LOCATION | WAREHOUSE ANALYSIS

            • LAYOUT | SQUARE FOOTAGE

            • STORAGE NEEDS | CLIMATE CONTROL

            • POWER | ENERGY USAGE

            • EMPLOYEE WORKFLOW | TRAFFIC

     •  PROVIDE FAIR + THOROUGH QUOTE

     •  BUDGET | COST ANALYSIS

     •  HIRING + LAY OFF PROTOCOLS

     •  OFFICE SUPPLIES | BUDGETING | SCHEDULING

     •  PRODUCT(S) | INVENTORY | MONITORING

     •  LOGISTICS | SUPPLY CHAIN EFFICIENCY

     •  SHIPPING | TRUCKING | DRIVERS

     •  ACCOUNTING NEEDS

     •  HUMAN RESOURCE DEPT | HIRE OR OUTSOURCE

     •  CRUNCHING THE NUMBERS | SCHEDULED P&L REPORTS

Similar to business optimization, hiring a budgeting professional to review your company’s financial flow of operations is paramount to staying in the loop with the financial health of your company. This type of analysis allows you to focus on your brand, employees and most importantly your customers. Getting stuck in the back office crunching numbers means the other aspects of your business are possibly being neglected.

For 20+ years estimating/ budget researching costs has been the front wheels of my wheelhouse. I run numbers all day (sometimes all night) to ensure they’re on target. My talent is research and design of an execution plan with realistic accuracy, cost it out, track the costs during execution and then keep all aspects on track until on budget completion. The companies and vendors I’ve worked with in doing this has been a WIDE range of types of businesses.

It has become second nature for me to optimize.

Cost analysis can be a resourceful and efficient service!

I am NOT a certified CPA or Contract lawyer – but have assisted in these aspects and can assist with internal ownership of this oversight.

     •  GETTING TO KNOW YOUR COMPANY | BRAND

     •  POP OPEN THE BOOKS | P&L REVIEW

     •  PROVIDE FAIR + THOROUGH QUOTE

     •  ANALYZE COMPANY WORKFLOW | PROTOCOLS

     •  REVIEW FLOW OF INCOME + OUTFLOW

     •  VENDOR REVIEW | ARE YOU GETTING THE BEST DEAL?

     •  FIND THE INEFFICIENCIES | SCALE BACKS

     •  SUPPORT | FULL VS PART TIME + OUTSOURCED

     •  GOAL SETTING | TRIAL PERIODS

     •  REVIEW | REVISIT

     •  ANALYZE SAVINGS | REINVEST VS UPGRADE

     •  LOOK! THIS SERVICE PAID FOR ITSELF!